Facebook is a great resource when you’re starting your job search. Most companies post a lot of revealing information about their company and it’s culture, which is really important when you’re deciding whether or not a company is a good fit for you. Not only is it informative and easily accessible, Facebook provides an easy route to applying and reaching out to the company. Here’s why Facebook is a perfect source during your job search.
Streamline your profile
Remember that once you start handing out your resume and inquiring about job openings, prospective employers will probably research your online profile, so make sure it’s free from bad language, controversial posts, and inappropriate pictures. You can click on “view as” to see what your profile looks like to people checking in. To really impress potential employers, share articles that are relevant to your industry and write posts to show you’re passionate about your work. 
Format your search
Under the “jobs” tab, narrow your results by location, industry, and job type. You can also “subscribe” to receive information about future opportunities. Then you can apply to the jobs you want through Facebook, which will auto-fill information for you each time you apply, saving time and energy.
Scrutinize the company photos
Pictures can tell you a lot about a company. Sure, a lot of them are staged, but they can still give hints and insight into a company culture and what goes on behind closed doors. You can see what people wear, whether there’s a lot of exotic travel, whether people seem to collaborate or work independently, and what kind of events they might host or sponsor.
Stay up to date
Read announcements, news, and updates from the companies you want to look for. Aside from just reading and liking their pages, pay attention to the content, word choice, and tone. Does the company seem to engage in projects that you’d be interested in? Do they ever participate in community service activities? You can also tailor your resume and application to highlight things that align with their values.
Search for the mission
Look to see if the company’s mission is apparent in their Facebook posts and decide whether it’s something you want to be involved in. Does it seem like somewhere you belong? Is it a mission you could get yourself out of bed for each and every morning?
See how active they are
Look to see how engaged the company is with its followers. Are they posting frequently? Do they reply to comments? Do they “like” comments? This can clue you in to how friendly the company is and how much they value the opinions of their customers and followers. If they seem open-minded and responsive to the outside world, they probably treat their employees the same way.
For more interview tips on how to use social media to help in your job search, check out our Facebook page at https://www.facebook.com/ChiefofStaffKC or our website at https://www.chiefofstaffkc.com.
Blog written by Erin Greenhalgh